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游戏策划需要读大学吗

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【导读】策划,大学是要读的,专业是要好好选的。虽说好策划不一定都上过大学,但是没上过大学的同学很容易被抹杀在策划圈外。 在这个一块招牌掉下来砸到10人,10人都是大学生的年代里,实在是不应该谈策划是否需要读大学的问题。不过鉴于游戏业在国内仍然是属于新生产业,无数懵懂少年们积极向往的行业,这个问题还是值得拿出来说说的。 好吧,首先想做游戏策划又不想读大学的同学请举手……

那么,先容我们看一下两家游戏公司的招聘信息:

例1:XXXX网络科技有限公司
公司行业:网络游戏 通信/电信运营、增值服务
公司性质:民营公司 公司规模:少于50人
发布日期:2010-XX-XX
工作地点:深圳—南山区
招聘人数:2
工作年限:应届毕业生
语言要求:英语 学历:本科

分析: 从公司信息来看,这是个典型的私人小公司,对于策划的要求也基本属于招收新人来自己培训的,唯一的要求是本科学历。

例2:XX软件(上海)有限公司
公司行业:计算机软件
公司性质:外资(欧美)
公司规模:150——500人
发布日期:2010-XX-XX
工作地点:上海
招聘人数:若干
语言要求:英语 熟练
学历:大专

分析: 这家算得上是中型公司了,招聘的范围不限于新人,或许是因为外资的原因,语言要求高于一般公司,另外在学历上有所下降。这里需要对新人解释下学历要求下降的原因,一是因为公司有一定规模,进去的新人会有老人指导;另外就是有经验的人士或许学历不高,公司更看重经验,经验到位了,学历可以其次。 (PS:以上的招聘信息来自前程无忧网站,公司名和具体信息已经隐去)

总结其他在前程无忧网站上能找到的招聘信息,凡是针对策划的招聘,最低学历要求也是专科。那专科学历怎么来的?——不是脑残的都应该知道。可以说大学文凭已经是用人单位针对策划新人的硬性要求。所以想成为策划的同学,如果你不读大学就相当于把自己排除在了各公司的招聘之外。当然有例外,如果是富二代或是权二代的同学,那你们就无视掉上面部分吧,至于剩下的同学请老实去读大学吧。

读大学有什么用?

曾经有一位业内这样说过,“经常有些小朋友有疑问,为什么非得要有学历,尤其是想当策划的小朋友,他们都是很有想法的。很简单,在100个有学历的人里面挑选一个合格人才的几率,肯定要比100个没有学历的人高。”

除开企业的硬性要求,单从策划的素质来说,大学更重要的是一份经历,进入大学后养成的一些习惯更能帮助到以后的工作,这是一种综合素质的提高。

大学的经历不仅仅是对自己有益,也会更好的让你融入团队——很难想象一群有大学经历的人和一个没有大学经历的人会有共同话题。这个算是题外话了。

游戏策划,选什么专业好?

既然说到了大学,那么选什么专业也就成了必不可少的话题。

什么专业对于策划来说才是最好的专业呢?那句广告词怎么来着,“没有最好,只有更好!”——这只是开个玩笑而已。

中国的大学有游戏策划这个专业吗?没有。所以从我的切身经历来看,周围的同事中做策划的几乎什么专业都有,比如环境工程,能源,艺术,管理,市场营销,计算机等等,几乎囊括所有热门专业和冷门专业。

严格来说,没有什么专业可以称得上是策划的最好专业。专业只能针对你的策划职务来说存在优化选择而已,没有什么专业是万能的,比如:
数值策划,顾名思义是数学、经济系的占优势;
文案策划,中文专业的比较得力;
剧情策划,导演、编剧类的最占便宜(这一点还看具体项目了,如果是偏历史题材的项目,历史专业的就比较好);
系统策划,理工科类专业逻辑性强,比较容易上手,比如计算机、工程类等;

总的来说,专业只是个过程不是结果,根据你的专业去选择工作的方向,或者反过来为了你以后的工作去选择你的专业。策划,更多需要的是综合能力以及强劲的学习能力,专业只是要一个方面上给予一定的基础支持,更多的东西需要通过自己在工作中去学习和加强。

美术类专业——对策划和美术沟通有利,同时对策划案的美术风格实现有很好的帮助,对UI策划和关卡(场景)策划帮助尤其大。

计算机类专业——掌握一定的编程语言,对策划和程序沟通有利,同时对策划的逻辑分析能力,以及策划案的程序可实现性有很好的帮助,对脚本策划来说尤其重要。

推荐了这么多,那我到底选什么好呢?面对这样的疑问,首先你要根据自己的兴趣选择适合自己的,另外需要了解策划的不同职业分工和你以后的职业规划。

总的来说,专业只是个过程不是结果,根据你的专业去选择工作的方向,或者反过来为了你以后的工作去选择你的专业。策划,更多需要的是综合能力以及强劲的学习能力,专业只是要一个方面上给予一定的基础支持,更多的东西需要通过自己在工作中去学习和加强。

建议:想成为游戏策划的同学在大学期间应该培养的习惯

相信绝大部分同学都是在老师和父母的高压下度过的初中和高中的,大学——相对来说还是比较自由的,自己基本能安排自己的活动,可以更多的去追寻自己感兴趣的东西。这里说几个希望成为策划的同学应该培养的习惯。

1. 浏览,对于大量的资料要学会如何在短时间之内看完;
2. 善记,浏览完了要清楚记住资料的关键信息,需要时能找到对应的资料;
3. 多沟通,策划,“策话”,就是要多说话;
4. 多实践,不管想到什么,能实践的最好都去做下(犯法的事情除外)。

补充一点,建议希望成为策划的同学尽可能的去体验服务行业,并在行业中多与人沟通。游戏本身的基础定义就是娱乐,技术的表现下提供精神娱乐服务,我们游戏策划的核心就是为玩家服务。这个或许跟选择专业无关,但对策划的职业生涯与团队协作都相当有益。

最后,在此声明下,本人对没有大学经历的同学没有任何偏见和歧视。

 

作者简介:

陈卓果 80后 专科 网络技术与信息管理专业 小学+初中时代,狂热的游戏迷,老师眼中的“不良学生” 高中时代酷爱文学,曾有作品作为范文在地方刊物发表 大学时代立志加入游戏行业,并开始关注游戏产业 到上海酒店实习1年并联系到GA,顺利通过GA入学考试 大学毕业后进入GA策划第9期游戏策划培训班进行培训 毕业后进入游戏研发圈至今,参与过《我的小傻瓜》《鬼吹灯外传》《名将三国》等项目的制作。

 

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